Project Description

On a daily basis, I am tasked with increasing awareness of library services through the creation and delivery of traditional and digital marketing strategies. This includes managing the digital assets (web and social media) by creating content that is both engaging and user-friendly while ensuring a strong and unified brand.

In 2018, the Town of Caledon library system will celebrate 150 years of continuous library service. I was tasked with leading the re-branding for this celebration which included the design of a new logo, graphics and colour bar.